In summer, three elements affect the comfort of people: the air temperature, humidity and lack of air movement.
By stirring the air, ceiling fan acts on the latter, creating a breeze that gives an impression of freshness and improves your comfort level.
It is indeed the increased movement of air helps the moisture to evaporate from your skin and helps you feel better during hot weather.
When the Craftmade ceiling fan is equipped with a position summer / winter, he participated in heating costs by forcing hot air accumulated in the ceiling back down to warm the living space.
In fact, the position summer / winter to reverse the direction of rotation of the blades. When they turn in the direction of clockwise fan traces the cold air and when they turn in the opposite direction, the fan off the hot air. Thus, the fan was making a more uniform temperature in the room and in winter, an allocation of heat.